{"id":5115,"date":"2026-01-12T06:07:52","date_gmt":"2026-01-12T06:07:52","guid":{"rendered":"https:\/\/staging.kotisome.fi\/?p=5115"},"modified":"2026-01-20T12:58:57","modified_gmt":"2026-01-20T12:58:57","slug":"kotisome-lkv-multi-channel-marketing-for-holiday-homes-in-levi-and-yllaske-lapland","status":"publish","type":"post","link":"https:\/\/staging.kotisome.fi\/en\/kotisome-lkv-monikanavaista-markkinointia-lapin-loma-asunnoille-levilla-ja-yllaksella\/","title":{"rendered":"KotiSome LKV - Multi-channel marketing for holiday homes in Levi and Yll\u00e4s, Lapland"},"content":{"rendered":"
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KotiSome LKV Real Estate Agency<\/strong> is a real estate agency specialising in the sale of holiday homes in Lapland. We broker and sell holiday homes, in particular Levin<\/a><\/strong> andYll\u00e4s<\/a> <\/strong>which are among the most desirable tourist and leisure destinations in Finland. At the core of KotiSome LKV's activities are effective and multi-channel marketing<\/strong>, which ensures that every holiday home for sale in the area gets the widest and most appropriate exposure. We make effective use of Finland's leading housing portals, international housing portals, media publications<\/a> social media channels and our own extensive networks built up over decades to ensure that every sale reaches potential buyers in Finland and abroad.<\/p>\n\n

Next we present Marketing channels used by KotiSome LKV<\/strong>, to help holiday homes reach the right buyers effectively, both domestically and internationally.<\/p>\n\n

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KotiSome LKV uses the leading housing portals in Finland<\/strong><\/h2>\n\n

Front door<\/strong> is the most well-known and most used housing portal in Finland. KotiSome LKV uses Etuove to sell holiday homes to reach a large number of domestic and international buyers. High quality images, clear presentation texts and search engine optimised ads ensure excellent visibility. KotiSome LKV's properties are presented in the Front Door with optimised headlines, keywords and descriptions that improve\u00a0search engine visibility<\/strong>\u00a0and put holiday homes in front of active buyers.<\/p>\n\n

Oikotie<\/strong> is another key domestic marketing channel, especially for active buyers looking for leisure homes. KotiSome LKV strategically uses Oikotiet to support the visibility of Etuovi and maximise the discoverability of the properties for sale to both domestic and international buyers.<\/p>\n\n

Dixu<\/strong> is a modern real estate platform through which KotiSome LKV manages properties and distributes them efficiently to different channels. Dixu enables high-quality presentation, the use of analytics and rapid response to buyer demand - particularly important in the competitive holiday home market.<\/p>\n\n

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International housing portals and marketing channels for international buyers in the Levi and Yll\u00e4s area.<\/strong><\/h2>\n\n

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International buyers and investors are increasingly interested in holiday homes in Lapland. KotiSome LKV takes advantage of international housing portals<\/a> and partner networks, giving cottages, villas and holiday homes a wide international exposure.<\/p>\n\n

Holiday homes that we know are of interest to international buyers are displayed to international buyers on over 60 international portals in 44 countries, reaching 228 million potential buyers. In addition, we also market to publications distributed at airports and on board aircraft<\/a>. Multilingual presentations and marketing material, as well as well-targeted visibility, ensure that the holiday homes are also accessible to international buyers.<\/p>\n\n

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Social media - targeted marketing visually and effectively<\/strong><\/h2>\n\n

Facebook<\/strong> is a key channel in KotiSome LKV's digital marketing. It is used to reach well-defined target groups, such as cottage buyers, investors and customers considering a lifestyle change. The advertising supports both domestic and international visibility.<\/p>\n\n

Instagram<\/strong> is ideal for bringing out the atmosphere and lifestyle of holiday homes. KotiSome LKV uses high quality images, videos and Reels content to evoke emotions and dreams - the very things that drive the decision to buy a holiday home.<\/p>\n\n

TikTok<\/strong> is a fast-growing platform where KotiSome LKV reaches new customer groups with short and engaging videos. Video presentations, area demonstrations and behind-the-scenes content build trust and awareness, especially among younger buyers.<\/p>\n\n

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LinkedIn - professional network and investor communication<\/strong><\/h2>\n\n

LinkedIn<\/strong> serves as a channel for KotiSome LKV to communicate with businesses, partnerships and investors. It strengthens KotiSome's expert brand, reliability, corporate and network relationships.<\/p>\n\n

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Strong own networks built up over decades<\/strong><\/h2>\n\n

In addition to digital channels KotiSome LKV\u2019s<\/a> one of its greatest strengths is the extensive own networks built up by the entrepreneur over decades in Finland and internationally, through which many holiday homes find a buyer quickly - sometimes even without public marketing.<\/p>\n\n

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KotiSome LKV's own media publications and digital channels<\/strong><\/h2>\n\n

KotiSome LKV regularly publishes articles, expert content, and property showcases on its own website and social media channels. This content:<\/p>\n\n